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The biggest marketing challenge for B2B companies is delivering customer-centric messaging. Instead of talking about what their customers want, they talk about themselves.
My job is to flip that script.
With B2B buyers now doing most of their research online, connecting through copy is incredibly important. B2B copy must be relevant to what customers care about the most, show the potential results, and provide a thorough education, all before the first sales call is booked.
I write copy that shows decision-makers a solution to their most pressing needs with relevant, customer-centric messaging that connects clients to your brand and drives business results.
Together, we will:
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Target specific audiences
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Create a narrative that your audience connects with
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Effectively communicate your client’s most pressing business problems
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Show customers how to get to their desired state
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Give results/evidence that helps customers make the right decision
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Create a lasting impact for your business decks and more.
I’m open to any type of writing project that requires customer-centric and results-oriented B2B copy.
Copywriting
Content Writing
Content Strategy
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ABOUT ME
My experience includes B2B copywriting for Fortune 500 companies including Microsoft, Adobe, and CVS Health, along with start-ups and mid-markets mostly in the tech, SaaS, and fintech industries.
Before copywriting full time, I spent years honing my sales and influence skills selling B2B software to the healthcare and pharmaceutical industries, with Fortune 500 clients that include Bayer, Siemens, Eli Lily, Amgen, Celgene, and others.
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My blog on sales and business has been published in HuffPost, Fortune, Forbes, Apple News, Inc, Observer, and The Independent. I'm also a classically trained copywriter through the American Writers and Artists Institute (AWAI), which teaches bulletproof and time-tested methods for writing copy that gets results.
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Tom Sullivan, B2B copywriter
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I've also worked with dozens of startups, mid-markets, enterprises, and SMBs.
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“I could not have been happier with your performance — great agility, collaboration, conscientiousness, communication and above all terrific work product.”
- Doug Popovich, Director, Presentations and Visual Storytelling, CVS Health
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“Tom knew the industry we work in and knows a lot about the business world, including sales. This was a great asset to the type of work we had. He got the work done in a timely manner. In fact, he was so quick that we couldn't catch up on his work for our review. The quality of the work exceeded our expectations. I would recommend Tom to anyone who is looking for a copywriter in the software industry.”
- Sonia Couture, Marketing Manager, Planbox
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“Tom helped us tremendously with this last project! We had an exciting start-up with a complex topic who needed a full-blown content overhaul. Many times, we were not even sure what we wanted or needed, but Tom was able to step in and deliver quality content that not only accurately and fully grasped the topic but also was copywritten and edited to quality...He truly saved us during this challenge.”
- Abby Breeden, Content Manager at Get Visible | Digital Marketing Agency
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CONTACT ME
I would love to talk about how I can help your business grow.
Fill out the form below and I will contact you ASAP.
Or send me an email at tom.sullivan@agileB2B.com
123-456-7890