Portfolio

Content Marketing/SEO

 

Embedded finance and APIs: a new financial frontier

In this thought leadership and SEO article for Plaid, I break down what embedded finance is and how companies can benefit from using. I also discuss how embedded finance is related to APIs and open API platforms like Plaid.

 

4 ways to get customers to pay with ACH

This thought-leadership/SEO article for Plaid explains the benefits for merchants getting customers to pay by ACH instead of debit/credit cards (which is ideal for Plaid), and then gives 4 of the best ways that they can make it happen. 

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4 Magical Things That Happen When You Move Your Company Spend To ClearSpend

ClearSpend is an expense management platform that relies on its customers to spend money from their corporate cards to generate revenue. In this article, I explain the magic that happens when customers move their money into ClearSpend and start spending from their cards. 

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7 steps to successful digital transformation in banking

In this thought-leadership article for Plaid, I address the banking audience with advice on how to overcome industry disruption from fintech competitors and meet changing consumer expectations.

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What is SWIFT and what is its future?

Using SEO content strategy, I helped Plaid drive organic traffic to their website by ranking in the top 3 on google for the keyword 'What is SWIFT'? The article ranks well because it provides well-written, valuable, and engaging content, in addition to employing keyword targeting strategies. 

 

What consumers want from mobile banking

In this article, I combined thought leadership with SEO strategies to produce an article that provides trends and insights for a banking audience, as well as ranks in the top 10 for the keyword 'mobile banking trends'. 
 

Blog post for workflow automation SaaS, part 1 of 3

This blog post kicks off the first of a 3-piece series about crossing the digital transformation divide. In this post, I identify the typical broken processes that slow businesses down. Then, I touch upon new solutions and no-code platforms that close the gap. This post is the 'set-up' for the next two posts, also available on the company's site. 

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Whitepapers

Plaid Whitepaper - Beyond the credit card

This whitepaper explores the potential for alternative payment methods such as ACH for e-commerce, in-app purchases, and other applications. (Note: you will have to fill out Plaid's form to download the whitepaper).

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Plaid Whitepaper - A modern guide to ACH

As a key lead gen asset for Plaid, this whitepaper explains the ins and outs of how a business can add ACH payment options, which is in line with Plaid's product offerings. As a complicated and sensitive topic, this whitepaper required multiple rounds of expert interviews and extensive research to be distilled into an easily digestible guide. (Note: you will have to fill out Plaid's form to download the whitepaper).

 

Plaid Whitepaper - Nacha's 2021 account validation rule

This whitepaper explores Nacha's new rule for validating new accounts using the ACH network. It explores the implications for businesses that rely on ACH payments and how they can both comply with the new rule and benefit from it at the same time. (Note: you will have to fill out Plaid's form to download the whitepaper).

 

Website Copy

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Website rewrite for an international software development agency

To increase website conversions, this international dev agency with a unique business model needed a website that focused on customer pain points and how they solve them. Through extensive interviews, research, and rewriting, I helped them create a website that resonates with their target audience's needs. 

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Website copy for clinical trial data management software

For this revolutionary clinical trial platform, I helped develop brand messaging and re-write their website in accordance with the new, more customer-centric messaging. This software covers all aspects of clinical data management, so I did heavy research and uncovered insider viewpoints to craft engaging copy. 

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Medical device technology website copy

Writing this website took some heavy research on an advanced scientific topic: electromagnetic tracking for robotic surgery devices. I went deep into the research to write a succinct, customer-centric website that tells medical device manufacturers about a better way to meet their tracking needs. 

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Website copy and blog content for restaurant operations SaaS

I helped Blanket create a succinct, customer-centric website that connects with busy multi-unit restaurant owners. We also built up a content base for the website with several blog posts on industry-related topics. I worked with the CEO and design team to write a website that quickly grabs attention and tells the customer that they're in the right place. 

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Website rewrite for B2B SaaS company

The previous website for this SaaS for landscaping professionals needed to be more concise and focused on customer benefits and results rather than just the platform. My re-write changed this site to become customer-centric, creating a more compelling website that introduces this solution in a stronger way for the customer's needs.  

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Website Copywriting for a Marketing Agency

New School is a web design and full-service agency specializing in web design and digital marketing. I wrote copy for their site to help them stand out as the 'new school' agency in a local industry full of old-school marketers who use old-fashioned methods. They offer a more creative and forward-thinking approach to marketing for their mostly industrial clients.

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Email Campaigns

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Outbound email/LinkedIn campaign for cloud-based IT company

This outbound campaign is aimed at small businesses who need to adjust their IT infrastructure to meet new needs such as remote work and cloud-based application and storage management. According to the business owner, this campaign increased LinkedIn acceptance and response to 70% from 20% for the previous copy. 

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Email drip campaign for new SaaS leads

This is an email campaign for leads who have filled out the ‘inquire now’ form on the website. The emails bring them through a weekly sequence where they hear about the different benefits and needs the software serves. The goal is to keep them engaged and get them to book a call.

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